Voices of 100%: Mayor Dale Ross on Georgetown’s Successful Switch to Renewable Power — Episode 58 of Local Energy Rules Podcast

Voices of 100%: Mayor Dale Ross on Georgetown’s Successful Switch to Renewable Power — Episode 58 of Local Energy Rules Podcast

Date: 8 Aug 2018 | posted in: Energy, Energy Self Reliant States, Podcast | 0 Facebooktwitterredditmail

Nearly 70 U.S. cities have set a goal to generate 100 percent of their electricity from renewable resources, but only a few have actually done it. Most cities get their electricity from someone else–a private company or an electric cooperative. But 2,000 cities actually own their electric company, and one Texas city has leveraged that authority to reach the audacious 100 percent goal, two years ago.

Dale Ross is the mayor of Georgetown, a Texas city whose locally-owned utility signed contracts to get 100 percent of its electricity from wind and solar power in 2016.  Ross recently spoke with ILSR’s Energy Democracy director, John Farrell, as the first episode in our multi-part Voices of 100% podcast series, about that decision and why wind and sun make sense.

Local Authority Lays the Foundation

Georgetown’s move to renewables made the news in 2015 and ILSR highlighted the two key enablers: local ownership of the utility and expiring power purchase contracts. With the power to decide, Mayor Ross and his city-owned electric company went out for bid to replace a mostly fossil-fuel power supply.

In his conversation with Farrell, Mayor Ross emphasized that Georgetown’s renewable energy coup was primarily an economic decision. Wind and solar provided the least expensive electricity for city residents and businesses. Ross also emphasized how choosing wind and solar mitigated potential regulatory and government risk. If the federal government should enforce its position in the Paris Climate Accord, for example, Georgetown would be ahead of the game.

The Value of Certainty

In the bidding process, Georgetown was looking for price certainty and stability for its residents and businesses. Ross explained that in the bidding process, only renewable providers could give them long-term contracts with fixed prices.

“We were also negotiating with natural gas providers. They would only commit to fixed pricing over 7 years,” he said. With wind and solar power, “We know what our price is going to be all the way until 2041.”

Risk for Reward

Mayor Ross also emphasized that while there’s some risk inherent in buying power on their own, it’s also a matter of self-reliance and confidence in their decisions.

“We wanted to have control over our future… While we did assume the risk, we felt like we were very capable of assuming the risk over the long term. Others can do the same thing.”

In earlier contracts, Georgetown had been part of the Lower Colorado River Authority group purchasing agency. But when the Authority showed limited interest in shifting to renewable energy, they ended their contract and went out shopping alone.

Saving More Than Money

The switch to wind and solar saves money for Georgetown electric customers, but it also dramatically reduces water use compared to other sources of energy. Ross explains, “We’ve been in a sustained drought in our state. Look what it takes water-wise to produce fossil fuels, significantly more water than windmills. Windmills require virtually nothing. And solar is the same way.”

Photo by: Matt Turner

In addition, the renewable energy switch is also a boon for jobs and attracting businesses that have made similar, ambitious commitments to renewable energy. Like the towns and cities featured in this series, many major companies have made commitments to source 100 percent of their energy from renewable resources. If Walmart has a store in Georgetown, for example, the corporation can report that location as using 100 percent renewable power and count it toward the company’s environmental goals.

In addition to these environmental and development benefits, the fame generated from Georgetown’s leadership is also worth plenty. The city estimates its media exposure from its renewable commitment and the success it has had in reaching its target have been worth as much as $20 million in free advertising.

Doubling Down on Local

The Bloomberg Foundation recently granted the city $100,000 to go deeper, testing the concept of a virtual power plant powered by solar.

“We the city would put solar panels on your rooftop, your home, your business,” he explains. “And we wouldn’t charge you for that, but you would allow us to get the electricity off of your rooftops.”

“This has a lot of practicality because we would have less dependence on the State of Texas grid, and that would give us more independence,” Ross adds.

Such investments in a virtual power plant project, particularly if Georgetown received additional grant funds to move the idea toward implementation, would provide substantial benefits to the city and its municipal utility. It would increase the city’s self-reliance and ensure it continues to produce power locally and renewably for years to come, regardless of how others on the grid act, while also reducing losses from the transmission of electricity across longer distances.

Can Other Cities Follow?

In ILSR’s earlier analysis from 2015, there were several dozen cities with municipal utilities that could follow in Georgetown’s footsteps, but Ross says that many cities are bound up in long-term contracts that often restrict their ability to follow suit.

“If you have existing contracts, you can’t just walk away from those,” he notes. “If you were a municipality that had a coal contract for another 15 years, you’d have to buy your way out of it.”

Even this buyout strategy has potential for some municipal utilities, however, as renewable sources of energy become more cost competitive. Wind power sells for $18 per MWh compared to $25 per MWh for coal, according to Ross. Such savings could be used to help shorten existing contract commitments. ILSR updated its 2015 analysis with current solar and wind prices, and it suggests that Georgetown’s renewables prices aren’t unique to Texas.

Already, Georgetown’s success has inspired others. As Mayor Ross mentioned, just 200 miles up Interstate 35 is Denton, Texas — notable for being 40% renewable, five years ago. That city also plans to achieve 100 percent renewable electricity in 2020, inspired by certainly in part by the success Georgetown has had in reaching this ambitious goal.


Want to hear other stories of how communities are making and implementing 100 percent renewable energy commitments? Stay-tuned for the next episode in our Voices of 100% series featuring Pueblo, Colo., later this month!


For earlier analysis of the switch to renewables in Georgetown, Texas, check out this piece: Can Other Cities Match Georgetown’s Low-Cost Switch to 100% Wind and Sun?

For more on city tools to meet ambitious local energy goals, see ILSR’s Community Power Toolkit.

Locate other cities and towns like Georgetown that have existing 100 percent renewable energy commitments and explore state policies that help advance these clean energy goals, using ILSR’s Community Power Map.


This episode is part of Voices of 100%, a series of Local Energy Rules and project of the Energy Democracy initiative at the Institute for Local Self-Reliance, produced by Energy Democracy Director John Farrell and Research Associate Marie Donahue.

This article originally posted at ilsr.org. For timely updates, follow John Farrell or Marie Donahue on Twitter, our energy work on Facebook, or sign up to get the Energy Democracy weekly update.

Photo Credits: Jeffrey W. Spencer (featured image) and Matt Turner (inset image) via Flickr (CC BY-NC-SA 2.0)

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John Farrell
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John Farrell

John Farrell directs the Energy Democracy initiative at the Institute for Local Self-Reliance and he develops tools that allow communities to take charge of their energy future, and pursue the maximum economic benefits of the transition to 100% renewable power.

Marie Donahue
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Marie Donahue

Marie Donahue works with the Institute for Local Self-Reliance’s Energy Democracy and Community-Scaled Economy Initiatives. She analyzes and writes about the implications of corporate concentration and monopoly in these sectors.