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The Ripple Effect When You Shop Local (Infographic)

| Written by Olivia LaVecchia | No Comments | Updated on Nov 21, 2017 The content that follows was originally published on the Institute for Local Self-Reliance website at

This post was first published by Advocates for Independent Business (AIB).

When you choose locally owned businesses for your shopping, you create a ripple effect. It starts with your own experience, and the benefits that you get from shopping at independent stores, like getting to rely on local retailers’ expertise.

But then, the effects keep going. By shopping at local stores, you connect with your community. You strengthen your local economy. And finally, as the circle of ripples extends out, you cast a vote for the American dream.

Here’s what happens when you shop with a locally owned business — starting with you.

Click the image below to view the infographic at full size, and scroll down to see four graphics sized to share on social media.

This graphic is also sized to print as a flyer on regular 8.5 x 11″ letter paper. Just drag this image to your desktop, right-click to save, or click here to download a full-sized PDF file. If this graphic resonates with you, please feel free to share and distribute widely, in print or online!

Below are four graphics sized to share on social media. Just drag to your desktop or right-click to save!

The first ripple: You benefit from expertise.

Image: 1st Ripple.

The second ripple: You connect with your community.

Image: 2nd Ripple.

The third ripple: You strengthen your local economy.

Image: 3rd Ripple.

The fourth ripple: You cast a vote for the American dream.

Image: 4th Ripple.

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About Olivia LaVecchia

Olivia LaVecchia is a Research Associate with ILSR’s Community-Scaled Economy Initiative, where her work focuses on building awareness and support for public policy tools that strengthen locally owned businesses and that check concentrated economic power. Get in touch with Olivia by email at the link below or on Twitter.

Contact Olivia   |   View all articles by Olivia LaVecchia