At Borders, Mega Publishers Get the Keys to the Kingdom

Date: 1 Aug 2002 | posted in: Retail | 0 Facebooktwitterredditmail

Leading publishers will be involved in determining which books are carried at Borders Books stores under a new "category management" plan being phased in this year. Under the plan, Borders is assigning each of 250 book categories—ranging from thrillers to romance novels—to one of the top publishers in that category. Borders will provide this "category captain" with detailed sales data for all titles in the category, including those of competitors. … Read More