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Tacoma’s Click! Introduces 100 Mbps; CenturyLink Lies to Steal Click! Business

| Written by Lisa Gonzalez | No Comments | Updated on Aug 22, 2012 The content that follows was originally published on the Institute for Local Self-Reliance website at https://ilsr.org/tacomas-click-introduces-100-mbps-centurylink-lies-to-steal-click-business/

We have watched Tacoma’s Click! Network for years, sharing its advances and benefits with you. The latest achievement in Tacoma is a new option for customers – 100 Mbps.

The network is a division of Tacoma Power, which has been  providing electricity to the community for over 100 years. The municipal utility upgraded recently to DOCSIS 3.0, increasing Internet speeds for customers. 

Click! allows independent service providers to offer Internet access on the network rather than offering that service directly. This approach has resulted in less revenue for the publicly owned network, creating delays in paying down the debt from the infrastruture investment. Nonetheless, Click! has create benefits far in excess of costs — from increased investment from incumbents to much lower prices for residents and businesses.

RainerConnectAdvanced Stream, and Net-Venture all offer retail services on the Click! network.

Customers from the three ISPs have multiple choices in speed and price, varying from $29.95 for up to 6 Mbps to $189.95 for the new 100 Mbps option. The choice allows consumers to tailor their Internet (and their Internet bill) to the their individual needs. Vibrant competition continues to create choice and affordable consumer prices. Regardless of what network they subscribe to, Tacoma residents tend to pay less than their Seattle brethren.

Unfortunately, it was no surprise to come across a recent news story that describes CenturyLink’s misleading sales tactics. CenturyLink salespeople have gone door-to-door and told people Click! is closing. C.R. Roberts from the News Tribune covered the story in mid-July. According to the report, even after Click! contacted CenturyLink to complain, the lies continued in parts of the city. This is no single anomaly, we have heard of similar tactics being used in the past.