Reaching for Zero Waste is contagious.

Date: 16 Jun 2016 | posted in: waste - zero waste, Waste to Wealth | 0 Facebooktwitterredditmail

The idea of reaching for zero waste is contagious and improves with each new effort to reach 90% or more diversion from landfill and incinerators.

The city of Parma, Italy, population 190,000 jumped from 45% recycling in 2012 to just under 75% this year.  Intensive curbside recycling, buttressed by a pay as you throw system and lots of education allowed them to jump to new levels of recycling within four years of reaching 45% recycling.

Per capita waste declined by a dramatic 59% in only four years and added 44 direct jobs to the local economy. The city has saved $700,000 in these four years.

Download The Story of Parma – a case study by Zero Waste Europe, 2016.

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Neil Seldman

Neil Seldman, Ph.D, directs the Waste to Wealth Initiative. He specializes in helping cities and businesses recover increasing amounts of materials from the waste stream and add value to the local economy through new processing and manufacturing facilities. He is a co-founder of the Institute for Local Self-Reliance.