We have followed happenings in Opelika, Alabama, for three years as the community investigated the benefits of a fiber network. They contended with a Charter misinformation campaign and voted yes on a referendum. Construction began in 2012, Opelika Power Services (OPS) tested the network, and recently the Opelika City Council approved proposed rates.
OPS offers three standard bundled plans, but customers can also customize. All three include voice:
- Essential - $99.95 - 75 channels, 10/5 Mbps data
- Choice - $139.95 - 132 HD & SD channels, 30/30 Mbps data
- Ultra - $154.95 - 207 HD & SD channels, 30/30 Mbps data
Voters approved the plan for the $41 million network in 2010. The project included a $3.7 million network hub that houses all OPS offices. The smart grid will help approximately 12,000 OPS electric customers save with efficient electric usage.June Owens, manager of marketing at OPS said it well in an August OANow.com article:
“Fiber is going to put Opelika on the map like never before,” Owens said. “Opelika should be very proud. Nobody in the state is doing a project like this. And there is not much outside the state of Alabama like this. This is 100 percent fiber to the home. Fiber to the house doesn’t require the electronics in the field – this eliminates problems in the field that you might have with other types of systems. It is truly state-of-the-art equipment at its best.”
While this project is certainly a landmark in Alabama, it is curious to see a community owned fiber network offering assymetrical services on the standard tier - with 10 Mbps download and 5 Mbps uploads. Though many community owned networks offer assymetrical packages, the vast majority were built more than 5 years ago. Most modern fiber networks have launched with the same upstream capacity as downstream.
Additionally, we have been accustomed to seeing community fiber networks launching with a faster standard tier in order to clearly differentiate themselves from competitors using older technologies like cable and DSL. Cable, and DSL to a lesser extent, can compete with 10/5 packages.
But we don't know the situation on the ground - it is not hard to believe that Charter's services are so bad that a reliable and affordable 10/5 will be warmly received by many households. We are curious to see how the marketing war plays out in Opelika and wish them the best as they roll out the network.
For more about Opelika's project, listen to Christopher interview Mayor Gary Fuller and Jennifer McCain from the Motive Group in Episode #40 of the Broadband Bits podcast. In addition to the story of the network, the two discuss the political challenges that inevitably accompany any large publicly funded project.