The Media Pivots Away From ‘Recycling is Dying’ Message

Date: 5 Apr 2019 | posted in: Waste to Wealth | 0 Facebooktwitterredditmail

After months of articles and broadcasts telling Americans that recycling is dying, that the recycling fad is passing, a new message is emerging. Recycling is not dying although it has been severely challenged by both China’s import restrictions and a pervasive single stream system that is no longer sustainable.

The Recycling Partnership, comprised of leading national brand name companies is reassuring the country that recycling is here to stay in its Earth Day messaging:

Many of the opponents of recycling like to focus solely on the economics of collection and sortation. In doing this, they fail to account for the environmental and societal benefits of recycling that are crucial to our planet’s survival.

A CityLab article concludes: In any case, there are strategies that local programs can use, either separately or in combination, to find their way back to health and continue recycling waste. China’s policy change may not represent the much-feared “end of recycling” in the U.S. so much as an inflection point.

Will Sagar, executive director of the Southeast Recycling Development Council, issued the following corrective statement declaring, “Recycling is troubled, but not dead”.

Recent articles in the Wall Street Journal and the New York Times, accurately point out that there are problems in recycling programs, but any inference taken that discounts the value of recycling to our economy is in error.

China’s appetite for our recovered materials grew substantially in recent years, up to approximately 15% of our market. The large majority of the material collected in our recycling programs remains in the United States feeding our manufacturing base. In the Southeast alone there are 360 manufacturing facilities operating currently that rely on recycled material for feedstock in the production of consumer goods. These plants employ 98,000 people in manufacturing jobs and generate $40 billion in sales ( They are running every day, regardless of the actions taken by the government of China. Nationally recycling is creating 534,000 jobs (

The impacts of China’s actions are painful. The recycling industry has seen huge swings in market prices for several years. Yes, old corrugated containers are currently bringing half of what they did a year ago. But a year ago they fetched record prices and the index at the beginning of this month was within 10% of the fifteen-year average.

It is important to remember that the supply of recycling is extremely inelastic. The homeowner or business owner choosing to divert packaging and other material from disposal is very disconnected from the market for the same material. We tend to set out the same amount of recycling each week, with predictable seasonal variations. With a nearly vertical supply curve, a small change in demand will lead to large price swings. Hence we have this volatile market and China has shifted the demand, causing dramatic price drops.

We have recovered from crashes before and can expect to recover again. Yes, the contamination is a problem. It’s a burden on domestic demand as well as it is for our export markets. The industry must and will respond to clean up the bales. Outreach and community education by the municipalities must get better. Individuals can help by placing the right materials in the recycling cart. When in question contact the local public works office. (Sagar can be reached at Southeast Recycling Development Council, 638 Spartanburg Highway, Suite #70, #152, Hendersonville, NC 28739, 828 507 0123)


State-by-State Statistics 

*Recycling and Economic Data from the Southeast Recycling Development Council

 State Manufacturers Jobs              Total Annual Sales
 Alabama 42  17,350 $  7,838,028,050
 Arkansas 12   5,420 $  1,710,190,000
 Florida 28   4,884 $  1,328,083,720
 Georgia 49  13,151 $  7,180,349,710
 Kentucky 41  11,232 $  5,171,108,970
 Louisiana 13   4,887 $  1,146,008,370
 Mississippi 11   1,971 $  1,946,893,210
 North Carolina 60  14,142 $  4,077,868,590
 South Carolina 47  10,442 $  5,562,649,580
 Tennessee 40   7,730 $  4,412,814,900
 Virginia 19   6,759 $  2,782,619,720
 Total 362   97,968 $43,156,614,820



*The interactive map is available here.


ILSR has been interviewed by local and national broadcast and print media in response to a series of recent articles by ILSR’s Waste to Wealth Initiative focusing on key aspects of US recycling — monopoly, single stream, Chinese National Sword, unit pricing and media coverage. We look forward to a new media take on the reality of recycling in the US.


Photo Credit: Pixabay

Avatar photo
Follow Neil Seldman:
Neil Seldman

Neil Seldman, Ph.D, directs the Waste to Wealth Initiative. He specializes in helping cities and businesses recover increasing amounts of materials from the waste stream and add value to the local economy through new processing and manufacturing facilities. He is a co-founder of the Institute for Local Self-Reliance.