In the News: Stacy Mitchell
February 20, 2022
Media Outlet: NBC News
Many companies find that advertising on Amazon helps drive sales, and experts acknowledged it could be more effective in some cases than Google or Meta. But some of the more than 500,000 small and medium businesses in the U.S. who sell on Amazon feel that if they do not pay for expensive ads on it, people will never see their products. Consumers, in turn, need to wade through an increasing number of sponsored items while shopping, an experience some critics have described as misleading.
“Many sellers are struggling to make it because of the high cost of selling on Amazon,” said Stacy Mitchell, co-director of the Institute for Local Self-Reliance, a nonprofit advocacy group. “The fastest growing piece of it is advertising.”
Read more about ILSR’s Independent Business initiative here.