How to Sell Electric Cars

Date: 13 Jan 2012 | posted in: Energy, Energy Self Reliant States | 0 Facebooktwitterredditmail

Maggie Koerth-Baker wrote an excellent essay on the value of electric vehicles (a rebuttal to the idea that Americans hate EVs), but this paragraph could stand alone as the “reason to buy an electric car.”

3) Screw you, electric cars are fun to drive. 

Look, I know this is purely subjective. But “not fun,” Johnson? Seriously? Have you gotten a chance to floor the accelerator on a Nissan Leaf on a stretch of empty one-way street? Because I have. And it’s hella fun. Electric motors don’t shift gears the way internal combustion engines do. Which means, when you accelerate, you just keep accelerating, without the slow-down that accompanies each shift up. Which means you’re slammed back in your seat like you’re riding a motherf***ing rocket ship to the moon. Only it’s silent. How is that not awesome? If I buy an electric car, I am going to get sooooo many speeding tickets**. I think that’s pretty much the all-American definition of a fun car.


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John Farrell directs the Energy Democracy initiative at the Institute for Local Self-Reliance and he develops tools that allow communities to take charge of their energy future, and pursue the maximum economic benefits of the transition to 100% renewable power.