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The Growth of Internet Retailing: Implications and Strategies for the Specialty Toy Industry

| Written by Stacy Mitchell | No Comments | Updated on Sep 1, 2011 The content that follows was originally published on the Institute for Local Self-Reliance website at

In this white paper, ILSR examines the growth of internet retailing, Amazon’s increasing share of this market,  and the rise of free-riding as online retailers gain sales from consumers who browse and ask questions in brick-and-mortar stores and then buy online.  The paper looks particularly at the challenges these trends pose for specialty toy manufacturers and independent toy stores.

The paper presents several recommendations for manufacturers, retailers, and policy-makers. It offers a close examination of Minimum Advertised Pricing Policies (MAPP) as a solution for manufacturers looking to ensure that the value brick-and-mortar stores contribute to their brand awareness and product promotion is supported by adequate margins and not undermined by free-riding internet purveyors.

Download:  The Growth of Internet Retailing: Implications and Strategies for the Specialty Toy Industry

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About Stacy Mitchell

Stacy Mitchell is co-director of the Institute for Local Self-Reliance, and directs its Community-Scaled Economy Initiative, which produces research and analysis, and partners with a range of allies to design and implement policies that curb economic consolidation and strengthen community-rooted enterprise.  She is the author of Big-Box Swindle and also produces a popular monthly newsletter, the Hometown Advantage Bulletin.  Connect with her on twitter and catch her TEDx Talk: Why We Can’t Shop Our Way to a Better Economy. More

Contact Stacy   |   View all articles by Stacy Mitchell