A grassroots group, the Sunland-Tujunga Alliance has pressured Home Depot into dropping plans for locating in this California community after a messy, five-year fight.
Thanks to the counter efforts by this group, Home Depot has nothing to show for its $30 million campaign to rally, coerce, and imitate public support for a building center on a former Kmart site. The group exposed and publicized Home Depot’s attempts to feed, clothe, and bus in supporters to key hearings on the project. In turn, the group educated the masses on the potential detriment the new Home Depot would bring to the community, inspiring hundreds of residents to flood the meetings and hearings in opposition of the project.
Home Depot was in the midst of a $10 million lawsuit against the City of Los Angeles after Home Depot had been required to have an environmental impact carried out on the site. With the prospects on an environmental impact report substantiating the new store’s potential harm, Home Depot dropped the lawsuit and withdrew its application.