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“Buy Local” Helps Main Street Merchants and Other Independents Survive Recession

| Written by Stacy Mitchell | No Comments | Updated on Aug 1, 2009 The content that follows was originally published on the Institute for Local Self-Reliance website at

Note: The article was originally published in the Forum Journal, a publication of the National Trust for Historic Preservation. 

A growing body of evidence suggests that public enthusiasm for all things local and independent is on the rise, providing locally owned businesses with a measure of insulation from the worst effects of the recession, even as some of their biggest competitors teeter and collapse.

In January 2009, a national survey conducted by the Institute for Local Self-Reliance, in partnership with several organizations, found that, in an extremely challenging economic climate, independent retailers as a group are outperforming many chains.  Anecdotal reports from around the country provide further evidence that these grassroots efforts to build support for local businesses are indeed changing people’s shopping habits.

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About Stacy Mitchell

Stacy Mitchell is co-director of the Institute for Local Self-Reliance, and directs its Community-Scaled Economy Initiative, which produces research and analysis, and partners with a range of allies to design and implement policies that curb economic consolidation and strengthen community-rooted enterprise.  She is the author of Big-Box Swindle and also produces a popular monthly newsletter, the Hometown Advantage Bulletin.  Connect with her on twitter and catch her TEDx Talk: Why We Can’t Shop Our Way to a Better Economy. More

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