As of this January, the FCC defines broadband as 25 Mbps downstream and 3 Mbps upstream, but in some rural areas in the United States, people are still struggling to access DSL speeds of 768 kbps. In a few extreme cases, individuals who rely on the Internet for their jobs and livelihoods have been denied access completely.

The sad state of affairs for many Americans who subscribe to the major Internet service providers like AT&T and CenturyLink was recently chronicled in an article on Ars Technica that examined AT&T’s stunning combination of poor customer service, insufficient infrastructure, and empty promises to subscribers. It tells the unfortunately common story of the little guy being systematically overlooked by a massive corporation focused solely on short-term profit maximization.

Mark Lewis of Winterville, Georgia, and Matthew Abernathy of Smyrna, Tennessee, are two examples of AT&T subscribers who, upon moving into new homes, found that not only were they unable to access basic DSL speeds, but that they had no Internet access whatsoever. Alternatively citing a lack of DSL ports and insufficient bandwidth, AT&T failed to provide Lewis Internet access over the course of nearly two years. As for Abernathy, the corporation strung him along for 9 months without providing DSL, forcing him and his wife to rely on a much more expensive Verizon cellular network to go online.

The struggle that Lewis and Abernathy, as well as others cited in the article, face speaks to the larger problem of individuals relying on large, absentee corporations for their Internet access. Though AT&T has claimed that it intends to expand broadband access to rural and underserved communities, it hasn’t lived up to that promise. Ars Technica estimates that even if AT&T’s merger with DirecTV is approved, which the company says would facilitate the construction of new copper lines in underserved regions, 17 million subscribers would be stuck with slow DSL connections or no Internet at all.

This isn’t the first time that a company like AT&T has been called out for promising broadband service and failing to deliver it. Ars Technica reported on a similar story in April of this year. And tales of Comcast’s incompetence are also easy to find.

For residents of rural communities who rely on the Internet for work, the paucity of broadband options can even be a legitimate reason for individuals to sell their houses and move, which — spoiler alert — is what Lewis eventually did:

With no wireline Internet available, Lewis and his wife have relied on Verizon Wireless service. This has limited Lewis’ ability to work at home. Luckily, they won’t be there much longer — Lewis, his wife, and their kids are putting their house on the market and moving to Massachusetts, where he’s secured a new job at a technology company.

The new job is “the main reason we’re moving,” he said. “But in the back of my mind this whole time, I’m saying we can’t continue to live here.”

And while things turned out OK for Lewis and his family, limited broadband access in rural communities remains an obstacle for many. Individuals and communities should continue to demand accountability from their ISPs, who have for too long reneged on their not-so-ambitious broadband promises.